Global brands and retailers will be in Lagos later this year for the first ever international drinks festival. But how viable is the beverage industry in Nigeria and can the country’s local brands compete at the international stage?
A CNBC Africa Exclusive
It was all glitz and glamour as Balmoral, a 360 Events Solution company unveiled the International
Drinks Festival on August 10, 2017 at Federal Palace Hotel. The Festival which is to hold this
December from the 1 st – 3 rd at the prestigious Federal Palace Hotel. The unveiling had red carpet
spectacle that gave the ultimate drinks experience. The press conference was set up as an amazing
lounge with a stage that could only be described as amazing and all this was put together by
Balmoral Live the experiential arm of the Balmoral group, the organizers of the International Drinks
In attendance at the unveiling of the International Drinks Festival were top brand managers and
representatives of major drink companies in Nigeria. Also in attendance were major stakeholders
from top Hotels, Online Stores and Night clubs which all formed the biggest buying crowd. The Press,
Media influencers, government officials and other stakeholders were not left behind.
After the unveiling starts the countdown to the main festival and the main question on everyone’s
minds; if the unveiling could behold such display and crowd, what will the festival be like? The
unveiling left guests with something to look forward to. With just a few months to go, everyone
can’t wait to experience the festival which will have over 200 Exhibitors cutting across 9 sectors plus
master classes for attendees.
The Drinks Summit is also a major part of the festival because it will be bringing together all
stakeholders that are involved in the drinks industry. It is going to be a powerful summit as there will
be Over 50 Speakers from all sectors of the drinks industry. The festival is bound to attract over
15,000 guests and promises to be an experience.
As a drinks company or a service provider in the drinks industry you sure have to be represented at
the festival as it is going to be one festival like never before in Nigeria and Africa.
To exhibit at the International Drinks Festival Kindly Call 07007006000 or 07006006000 or Email:
firstname.lastname@example.org you can also visit the website for more info
www.internationaldrinksfestival.com or on social media @drinksfestlagos